Optus Queen Street | | IDEA 2020

Optus Queen Street

Shortlist – 2021

Collectivus

Category

The Queen Street flagship store in Brisbane has been shaped around the concept of ‘Optus Alive’, which considers a design built around nature, evolution and technology. Technology fuses with nature to create the ultimate juxtaposition. With the use of natural materials, the product and display hero the store.

Photo Credits: Scott Burrows