Melbourne Art Book Fair | | IDEA 2020

Melbourne Art Book Fair

Fold Theory


Built with cardboard and reusable netting, the geometrics of the design synchronise with that of the architecture of the National Gallery of Victoria’s Great Hall. Aesthetically pleasing, the design solution is cost-effective (in terms of both immediate fiscal constraints and environmental impact) and respectful of the grand heritage of the interior.

Project credits:
Design Practice: Fold Theory
Photographer: Sean Fennessy; Ellen Dewar