Breville | | IDEA 2020


arnold lane


Utilising the ubiquitous jaffle maker motif, the reception references this iconic design in an over scaled sculptural element that signifies the history and strength of the brand. Visitors are immersed with ‘Food Thinkers’ via sensory experiences including showrooms that feel more like residences, while test kitchens and engineering areas are connected directly.

Design Practice: arnold lane