Miele @ Grand Designs Live | | IDEA 2020

Miele @ Grand Designs Live

ESG Creative


Reflecting the theme of ‘elevated living’, the Miele stand at Grand Designs Live 2011 was designed to be a brand-driven backdrop. The area was undeniably ‘Miele’ in essence yet subtle enough to allow ample product display, interactive demonstrations and customer interaction. A three-metre aisle cut through the centre of the stand, creating an illusion of a larger space, and an elevated VIP lounge sat partially enclosed by a visually pleasing vertical garden.

Design Practice: ESG Creative