What is the ‘big (IDEA)’ behind this project?
The branding and marketing for the building was concerned with colour, specifically ‘Hue’, as well as the type of building. The unique interior scheme was to be seen as a ‘wash’ of colour across the base building fitout, developed around signature pieces from local designers and artists. The colour yellow complements the townhouse typology that suggests a down to earth environment. Pieces were sourced to reflect a certain robustness to reinforce the idea.