Interchange

What is the ‘big (IDEA)’ behind this project?
Interchange was born from the idea that the atmosphere and vibes of an interchange centre stimulate creativity. Our concept was based on a synergy of ideas whereby the combination is greater than the sum of the individual parts. We looked at a tube map as a metaphor for thought processes. We saw the hubs as points where thoughts connect and ideas generate. The brief was to provide inspirational breakout lounges & amenities to encourage a collective sharing of ideas. The studio space planning, environmental branding, directional signage and colour coding all play along with this metaphor.
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