What is the ‘big (IDEA)’ behind this project?
The first Igloo Zoo store, selling “super chilled yoghurt”, is designed as part of a complete brand experience. The glossy white epoxy floor looks as though it was poured from the yogurt machine, and even more so the curved banquette seating. Supergraphics on the wall reference the other two flavours. A limed timber screen meanders around the store, providing enclosure and warmth while referencing both the “zoo” and “igloo”. Child sized cork stools from Jasper Morrison and white Joe Colombo chairs complete the picture.