Vinomofo is an online wine store experience that is changing the wine world. More than just a wine store, Vinomofo is a movement. A tribe of vino-loving mofos – the drinkers and the makers – united by wine. Founded by André Eikmeier and Justin Dry in 2011 from an Adelaide garage, the startup has grown into a tribe of 500,000 mofos, employs 100 people, and has an average revenue of $50 million. The company rolled out the start of an aggressive expansion plan in 2016, that sees the company now operating in New Zealand and Singapore, and plans to launch throughout Asia, America and Europe over the next 18 months.