Cotton On Innovation Centre - IDEA 2023

Cotton On Innovation Centre

Shortlist – 2022

PTID with Jade Nettleton

Category

The project continues PTID and Cotton On Group’s long relationship to break new ground and pioneer better ways to innovate in the retail ecosystem by developing a rigorous understanding of how people, technology, product and intention conflate to bring ideas to fruition. This building extension creates connectivity and closes the loop in the design life cycle to enable the space to act as a team member.

Photo Credits: Cheyne Toomey