ELLA South | | IDEA 2020

ELLA South

Shortlist – 2021

Craig Tan Architects

Category

ELLA South is an experiential upgrade to a retail lane at Melbourne Central Shopping Centre. It champions the social and embodied experience of retail, participating in creating a social beating heart for a community. A sensory design approach based on engaging the user has resulted in a thriving energetic destination.

Photo Credits: Jaime Diaz-Berrio