1R | | IDEA 2020


Shortlist – 2021

Foolscap Studio


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Exercise is more than just a physical journey; it’s a psychological one too. It’s a philosophy that UK-based fitness concept, 1Rebel, has used to disrupt the international fitness industry and speak to the heads and hearts of gym-goers. This is the concept’s first Australian destination, located in South Yarra, Melbourne.

Photo Credits: Willem-Dirk du Toit and Simon Shiff