Great Ocean Road 100 Year Celebration | | IDEA 2020

Great Ocean Road 100 Year Celebration

Shortlist – 2020

The Social Crew in collaboration with Supa Dupa Industries

Category

The Great Ocean Road has enticed visitors since 1919, yet many are unaware that the road is the largest war memorial in the world. To celebrate the 100 year milestone, designers created an experience by converting shipping containers into pop-up cinemas, thus creating an immersive progressive mini-series.

Photo Credits: Nicole Reed