Lexus Design Pavilion 2017 – IDEA 2019

Lexus Design Pavilion 2017

The annual Lexus Pavilion in the ‘Birdcage’ enclosure at the Melbourne Cup Racing Carnival embodies the Japanese luxury car manufacturer’s commitment to excellence in design as a driver of innovation and the evolution of luxury. The Joost Bakker designed three-storey structure, for example, beautifully highlights innovation and design acumen.

 

Design Practice: Etic

Photographer: Lauren Bamford