Diesel – The Strand

Positing a marriage between a venerable Italian brand and an iconic Australian retail location, the Diesel Strand store is a celebration of one of the world’s great brands in one of Australia’s finest arcades. Exploring the idea of ‘Denim God’, a play on the word ‘demigod’, the design references the respect this brand has internationally, with a touch of Australian irreverence.

Design Practice: Russell & George
Photographer: Tyrone Branigan