Burt’s Bees new retail format

Magically evocative of the golden light within a beehive, the design is dramatic, uncluttered, yet inviting. Moreover, it showcases the philosophical greater good through storytelling that shifts form the stunning ‘honey wall’ of backlit replicated honey jars housing different natural ingredients used in the products, to large-scale images and the overall natural materiality of the interior.

Design Practice: Landini Associates
Photographer: Ross Honeysett
Location: Hong Kong, China