Yellow Earth Flagship Store | | IDEA 2020

Yellow Earth Flagship Store

Tandem Design Studio


Featuring a 15-metre woven rope shopfront, the design draws on traditional motifs to generate new terms upon which to reintroduce Yellow Earth, and insert new spatial relationships into conventional retail milieus. Undulating and weaving, the shopfront arouses curiosity, drawing passers-by to look and touch, while establishing a visual landmark.

Project credits:
Design Practice: Tandem Design Studio
Photographer: Nic Granleese