Aēsop Doncaster V2 | | IDEA 2020

Aēsop Doncaster V2

Russell & George

An evolution on the previous design, rather than a revolution, the new Aésop Doncaster store sustainably retains much of the interior, while allowing a fresh take on the brand and allowing for product expansion and evolution. This project provides a bold new take on a venerable old favourite and proves that compromise does not have to be the word when renewing a venerable design.

Project credits:
Design Practice: Russell & George
Photographer: Trevor Mein