Crumpler Prahran

Crumpler’s Prahran store meshes the real and the surreal, the offline and the online to create a dynamic customer experience that can’t be replicated digitally away from the physical store. Ideas relating to technology, travel and exploration seamlessly interact as the playful nature between the virtual and the product is explored. One such feature is a large-scale suspended light cage that creates an urban artwork while simultaneously lighting and framing the product.