Yellowglen Marquee | | IDEA 2020

Yellowglen Marquee

Mim Design


As the ‘official sparkling wine partner’ of the Melbourne Cup, Yellowglen’s marquee held the prime position at the racetrack, overlooking the mounting yards in the birdcage. Outside, the marquee focused on branding, while inside it drew attention to the many colours of red and white wine grapes of the Treasury Wine Estates brands. Glowing and textured spheres spanned the entire interior, and bold coloured carpets added punches of colour to the champagne and clean white base.

Design Practice: Mim Design