Urban Attitude | | IDEA 2020

Urban Attitude



Located within the heritage-listed Fitzroy Post Office building, Urban Attitude’s flagship store greets shoppers with a bright blue arched portal contrasting the ornate charcoal facade. 3D Tetris-style frames delineate product categories, while floor-based blocks act as merchandising plinths with integrated storage. Lightweight skeletal frames hang overhead in bright blue, red, green and white, providing a location for hanging signage and clamp-on spotlighting.

Design Practice: HASSELL