M Dreams | | IDEA 2020

M Dreams

Edwards Moore


Located in Melbourne’s QV Centre, this flagship store for Melissa shoes is an extravagant affair, with almost 300 white plastic spheres of ‘bubbles’ threaded onto tensioned cables, providing a whimsical obstacle for passers-by to peer through. The bubbles also serve as floating, cloud-like shelves, with shoes hanging from the structures with the help of bespoke fittings. LED lights allow for a rainbow of colours to wash over the space, creating a dream-like ambience.

Design Practice: Edwards Moore