iLVE @ DesignEX 2011 | | IDEA 2020

iLVE @ DesignEX 2011

ESG Creative


A ‘nightclub’ theme saw the ILVE space at designEX 2011 showcase its appliance products in a glamorous and edgy fitout, featuring upbeat music and aromatic taste experiences. Inspired by Tokyo’s bold flagship stores, the towering ‘cube’ was designed with a circuit layout, encouraging visitors to enjoy the live cooking performance at its heart. Surrounded by ILVE products displayed along the internal walls, multiple entry points and translucent pink walls made the space a marvel for spectators to enter.

Design Practice: ESG Creative