Crumpler X5 | | IDEA 2020

Crumpler X5

Russell & George


Crumpler X5 denotes a suite of five Australian Crumpler stores that respond differently to their environments, showing a diversity of approaches within one strong brand identity. Across all stores, materials that feature in the products are used in the interior design. Each store references its surroundings using Crumpler bag straps. In the original Fitzroy, Melbourne, store the strap motif is used and supplemented with lightweight concrete pads as a merchandising grandstand.

Design Practice: Russell & George