Review Melbourne Central – IDEA 2020

Review Melbourne Central

An exploration in light and shade, this fitout challenges the notions of traditional decoration. Light and shadow are used instead of material and pattern to accentuate the feminine, delicate values of the brand. Innovative lighting details and techniques create a vibrant spatial experience. A white palette is the background for shadow projection, and allows the space to transform with the colours of the seasonal collections. Furniture, joinery and custom racks are designed to reflect the patterns cast around the fitout.

Design Practice: Ryan Russell for Russell & George