Cue Clothing Co Head Office

The new headquarters for this fashion house promotes greater connection across different brands and units. A design concept of ‘threads of connection’ links the showrooms and design studios. Visual and physical connections are established on entry, with showrooms housed in glowing white feature boxes at the heart of the fitout. A light, industrial stair connects the boxes. Key built elements define the space and offer flexibility to conceal/reveal studios, with minimal, clean lines and quality finishes reflecting Cue’s aesthetic.