Crumpler Doncaster | | IDEA 2022

Crumpler Doncaster

Ryan Russell for Russell & George


Designed to be considered as a woven object, the traditional shopfront is transformed into a playful, kinetic element. Inside, custom sculptural display systems offer a flexible retail space. The store is essentially created from the materials of the bags it sells: webbing used in shoulder straps is used for the shopfront and suspended display systems, powder coated steel from rigid frames form displays and hangrails, while rubber used in internal linings creates a resilient surface for displays.

Design Practice: Ryan Russell for Russell & George