ASDA exhibit at designEX 2011 – IDEA 2020

ASDA exhibit at designEX 2011

A neon-filled, industrial framework charged with light, sound and the exuberance of youth has been used for the exhibition of the Australasian Student Design Awards. Layers of materialilty are minimised in an exploration of sustainable temporary architecture. Clear packing film is wrapped around aluminium box towers, illuminated by coloured fluorescent tubes. The tubes, packing film and directional lighting create a translucent effect, offering a more open exhibition space that is dynamic, memorable and delivered on a small budget.

Design Practice: 6 Hats