Virgin Mobile – IDEA 2020

Virgin Mobile

E2 have created a new store design and brand personality for Virgin Mobile that recalls a stylish lounge or bar. The ‘member’s lounge’ features two distinct areas for selecting and purchasing the product, with a colour palette articulating the three separate products on sale. Interactive touch screens allow customers to compare handsets and connect to the member’s lounge, while display points can be updated from the head office, saving printing and distribution costs associated with print media. The store design features a flexible, modular system that can be easily applied to different locations around the country.

Design Practice: E2