Norton Rose National Branding

Following Deacons law firm’s merger with Norton Rose, Deacons’ existing tenancies were rebranded to seamlessly fuse the Norton Rose identity with a distinctive local interpretation. The signage and space branding approach included external, reception and way finding signage elements. Illuminated branding installations reinforce the Norton Rose identity and challenge the traditional notion of signage within the workplace. In particular, and in a clear move away from two-dimensional forms, Melbourne’s installation references the city’s iconic Hoddle Grid, highlighting infrastructure, which is one of the group’s key industries.