Lulamae Pop-Up Shop | | IDEA 2020

Lulamae Pop-Up Shop

Breathe Architecture


This sustainable design for a pop-up shop for fashion boutique Lulamae was temporarily located in Melbourne Central over summer. This pop-up takes the street fa├žade of the Lulamae Brunswick shop and transplants it into the urban shopping centre, re-imagining and romanticising it in storybook fashion. The design plays with scale, making shoppers feel like Alice climbing into the dolls house. The fitout is made from 100 percent post-consumer waste recycled cardboard. The prefabricated panels and cardboard columns were designed for swift assembly, slotting together on site in less than two hours.

Design Practice: Breathe Architecture