Lord of the Fries

The intent of the holistic project was to improve the branding, appearance, kitchen functioning, menu board design and the fundamental experience of visiting a Lord of the Fries store. The new architectural identity of Lord of the Fries was to be clearly expressed, instantly recognisable, and easily applied to a number of diverse sites. The brief was for a ‘future diner’ and concept images of an abandoned container dumped in a burnt-out urban wasteland and a tiled subway underpass echo ideas about interior resilience.