Clothes are displayed among a selection of art and antiques chosen to reflect the romanticism of the brand. The central fixtures can be removed and rearranged for events, launches and shows, while the store can be adapted to suit the signature colours of each season’s collection. The designers have created two environments: a transparent storefront that engages with the street, and a private, intimate salon at the back of the store that shows the evening and bridal gowns. Two volumes containing the changing rooms separate the two spaces. The changing rooms are decorated with period detailing and antique shop fixtures, in contrast to the minimalist modern finishes of the outer shell.
