Image, style, visibility and accessibility were the crucial design elements imbued into Designers House, where 21 Australian and International iconic designers are accommodated in one luxurious store. The design is one of refined elegance, creating a shopping experience of a bygone era in an environment akin to a Parisian couturier salon. Architectural motifs, design proportions and styling were drawn from the Neoclassic and Art Deco periods and combined with a contemporary twist to create the feeling of timeless beauty. The idyllic store has the openness and opportunity of an exhibition space together with the intimacy and indulgent pampering of a boutique fashion house.
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