Autonomy

Autonomy is a label conceived by young local designer, Nick Demkiw, and this was his flagship store. A strong branding identity had already been established for the understated clothing label. All that was left was to create the label’s physical identity in the newly refurbished tenancy on Chapel Street. The stark tenancy consisted of a crisp, white plasterboard box, and character had to be injected on a modest allowance in a short period. These circumstances commanded a ‘one liner’ design concept that displayed confidence. A notable collaboration is the pixel artwork on the rear wall that plays with ideas of abstraction.

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