What is the ‘big (IDEA)’ behind this project?
With the refurbishment of its Sydney showroom, Stylecraft wanted to not only draw customers in, but encourage them to return. The space is constricted with a small entry point opening into a triangular showroom – an opportunity for Geyer to create a dynamic planning solution. Geyer chose to bring Stylecraft’s brand attributes (energy, confidence and fun) to life with colour-changing light boxes in the window and suspended, sliding chair towers. Displaying Stylecraft’s core product offer, the towers were also borne out of the need to be able to quickly and easily reconfigure the space for various functions.