Kartell | | IDEA 2020


Geoform Design Architects

What is the ‘big (IDEA)’ behind this project?
Designed in collaboration with Kartell’s creative director, Ferrucccio Laviani, the Kartell Sydney flagship store, for Space Furniture, is a celebration of all things plastic. Geoform’s vision responded to the transparency of Kartell products and the potential for reflectivity within the space. The use of seamless reflective materials on the ceiling, walls and shop fixtures provides a dramatic platform for the products to steal the limelight.

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Design Practice: Geoform Design Architects
Location: Bondi Junction, New South Wales