ING Direct - IDEA 2023

ING Direct

Response-Group

What is the ‘big (IDEA)’ behind this project?
With increasing space requirements and a need to update and refresh its existing premises, ING Direct required a new fitout reflecting the company’s values and direction. The response was a bold and dynamic signature that could be applied to each floor of the building. In keeping with ‘The Orange Way’ the striking use of the company’s brand colour creates a memorable experience for the viewer.

more images
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Design Practice: Response-Group
Location: Sydney, New South Wales