What is the ‘big (IDEA)’ behind this project?
When we were first given the brief to transform the Crest Hotel “THE BIG IDEA” for the hotel was immediately apparent. We wanted to absorb and reflect the deeply sensual, moody nature of the surrounding area, but also incorporate the sophisticated beauty of the classic Victorian terraces adjacent. From the dark metallic atmosphere of the lobby you are transported in an original 70’s lift to the reception where there is a playful reversal of colour. Moving towards the bedrooms the environment morphs into a deeply sensual bronze metallic colour palette. This concept is the ant-thesis of minimalism….it’s a celebration of warmth richness & complexity.