What is the ‘big (IDEA)’ behind this project?
The brief was to create a vibrant space unique to the market, novel on each visit. Guided by style and comfort, custom products and commissioned guaranteed individuality and pushed the boundaries. New and different worlds collide to become a seamless entity, while still meeting the needs of each target market. Everything from the traffic flow to the menu covers express a variety of choices and identities and offer opportunities for adventure. The spectacular lighting, generous spaces, sumptuous seating and celebration of colour create boundless energy.
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