(inside) interior design review

Idea Awards 2010

home / 2008 round 3 / best commercial interior / ING Direct


ING Direct

Project: ING Direct

Design practice: Response-Group

Location: Sydney, New South Wales

Photography: Marcus Clinton, 0411 175 831, Eliot Cohen, 0412 404 158

Contact: Sarah Jorgensen 02 9284 1500

What is the ‘big (IDEA)’ behind this project?
With increasing space requirements and a need to update and refresh its existing premises, ING Direct required a new fitout reflecting the company’s values and direction. The response was a bold and dynamic signature that could be applied to each floor of the building. In keeping with ‘The Orange Way’ the striking use of the company’s brand colour creates a memorable experience for the viewer.

more images
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