What is the ‘big (IDEA)’ behind this project?
The theme of the sister store, Bolis Men’s on Bay Street Port Melbourne, was to continue into the new store – a tongue in cheek nod to suburban Greek heritage reinvented as a chic shopping boutique. Stainless steel clothes racks are reminiscent of the Hills hoist; Kartell Gnomes and Dean Phillips custom chandeliers put a 21st century spin on the everyday. A branding design was created for the custom carpet and wallpaper, continued in the graphic elements of the business.
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