This part experimental installation part retail tenancy ‘incubator’ changes the face of casual leasing. It provides a unique opportunity for new Melbourne businesses to test the market without forking out capital for long term leases and costly fitouts. Located in a disused access corridor the brief required a low cost, quirky, functional and robust space with the flexibility to transform itself and cater for varied retail tenants. Aesthetically similar to the humble chook shed on a bed of grass, The Coop appears as a conceptually clean container expressing a rudimentary constructivist aesthetic, turning its head away from the slick, flashiness of mainstream retail.
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