The primarily minimalist structure echoed the Hafele brand; reliable, strong, open and communicative. A monochromatic pallet reduced the visual clutter of the myriad of kitchen products on display. The range of reddish hues also added depth to the stand, differentiating the Hafele corporate red. Fragmented shapes and graphic elements brought to life the “Rose Diamond” theme. Inlaid floor lighting, obtuse cabinet shapes and crystalline glass structures all combined to present a uniquely innovative display that embraced the Hafele character.
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