The concept for the store revolved around the idea of transparency and illusion, in-between interior and exterior, inspired by Janet Laurence’s ephemeral artistic layering to create alternative third meanings, while re-interpreting the ‘traditional’ in contemporary ways. Eclectic laser printed decals, translucent and opaque, are applied to the glass façade, encouraging from certain perspectives inspection of specifically placed events. References to Borromini’s famous Palazzo Spada provide apertures through which to view the interior, while elsewhere large wrought iron gates and stone balusters combine with ‘real’ applications such as period coach lamps and ‘bronze’ signage plaques to set off the exterior and reference grand Parisian architecture.
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