The Elwood Clothing office’s relocation to an industrial warehouse heralded their move into high quality jean-ware and their transition to full Australian ownership. The brief required not only an aesthetic response to the fit out but a strategy of ‘assimilation’. The rare symbiotic nexus in evolution of both building and tenant allowed the existing building and its old stock with all its devalued latent ingredients to in fact become the Elwood brand. The design process was progressive, typifying Elwood’s ‘slow and evolving’ over ‘fast fashion’ approach. The resulting environment is open, relaxed and inclusive and represents Elwood’s motto of ‘Tomorrow’s Vintage’.
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