Each Stylecraft showroom that Geyer has designed draws upon the architectural language of the building and the site while reflecting the Stylecraft brand. The design focuses on creating interesting and flexible pockets of space for Stylecraft to create different furniture scenarios and tell a story. One step ‘terraces’ activate and connect the thoroughfare space between the ground floor and the first split level to provide platforms for displays. A ‘chair window’ with colour changing LEDs is a fun branding element from the Sydney showroom.
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