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Idea Awards 2010

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Alphaomega Apartment

Project: Alphaomega Apartment

Design practice: Studiobird

Location: Victoria

Photography: Peter Bennetts 0412 568 181

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Aim: To transform an ordinary Melbourne CBD rental apartment, located directly under a cluster of corporate high-rise banks and surrounded by bustling suits and polluting smokers, into a provocative, surreal escape. Ordinary materials such as wool, bark, hubcaps and toy world globes are employed and articulated as decorative elements—rethought and reworked to attain new, metamorphic and bespoke values. The two key bedroom and living room ceiling installation elements are designed to ‘envelope’ their respective room volumes, and this saturation distorts the ordinary perspective of the rooms. Perhaps the project anticipates yet another subverted consumptive behaviour of the conspicuous consumer.

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