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IDEA WEEK 10-14 NOVEMBER
Leading up to the IDEA Awards party on Friday 14 November 2008 (inside) magazine is proud to present IDEA Week, including a series of industry workshops, the IDEA Awards exhibition of shortlisted entries, film nights and other events, that will promote debate within the greater design community. The audience will be active participants, with moderators actively driving exchange between audience and presenters in a lively and engaging forum.
WORKSHOP
DESIGN IDENTITY: COMMUNICATING DESIGN TO A WIDER MARKET
MONDAY 10 NOVEMBER 3PM – 6PM
Who knows you and what do they think of you? What’s your place in the market and where do you want it to be? Sometimes it’s the simplest questions we forget to ask. Yet these questions are vital for design professionals to consider… more than ever when times are hard. There are no tricks or quick fixes, but there are principles of good communication that matter. Join award winning communications expert Steven Cornwell, design empresario Anne-Maree Sargeant and design writer and curator Fleur Watson for a three hour workshop that will be highly interactive, hands-on, demanding and rewarding.
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EXHIBITION
IDEA 08 COCKTAIL PARTY & EXHIBITION
MONDAY 10 NOVEMBER 6PM – 9PM
An exhibition of the complete shortlisted entries to the awards. Entry complimentary.
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WORKSHOP
WORK 2.0: THE CHANGING CONTEMPORARY WORKPLACE
TUESDAY 11 NOVEMBER 3PM – 6PM
What does communication technology, environmental awareness, generational change, workforce mobility and the changing face of our urban environment mean for your workspace? For designers and architects specialising in work environments, these changes pose new challenges and fresh opportunities. We invite six specialists in this field to share their knowledge and sketch the defining aspects of the new workplace. How open or closed? How formal or informal? How much technology is enough? How does new management practices impact new workplaces and vice-versa?
Running order
Six speakers present their vision of the new workplace and what it needs, followed by a discussion, analysis and Q&A from the audience.
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FILM NIGHT
KOOLHAAS HOUSELIFE
TUESDAY 11 NOVEMBER 7PM – 9PM
Presented by Andrew Mackenzie
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SOUND BITES
Residential, Retail and Hospitality
WEDNESDAY 12 NOVEMBER 12.30 - 1.30PM
A series of short, sharp design discussions by some of IDEA 08’s shortlisted entrants- covering project concepts, execution challenges & outcomes - to an engaging audience of designers, architects and media.
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WORKSHOP
FABRICATION: CHISEL VS CHIP – OLD VS NEW
WEDNESDAY 12 NOVEMBER 3PM – 6PM
Today’s designer can work with thousand year old fabricating techniques or those just thought of two minutes ago. There are futuristic automated processes that have abolished the human hand. There’s super thermal
material, lightweight composites, smart surfaces and even materials that have their own memory. At the same time there are the great survivors; skilled joiners, carvers, welders, textile fabricators, using processes of moulding, shaping and forming that still employ ancient knowledge. In this workshop we assemble three representatives from each strand; the newcomers and the stayers.
Running order
Six speakers each present a unique fabricating technique, 20 minutes each after which there is time for a discussion and Q&A. The session ends with the audience voting on which fabricator they would most like to work
with. The winner gets a prize! Which will win, the super new or the very old, or is it indeed, a false opposition.
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FILM NIGHT
BLADERUNNER
WEDNESDAY 12 NOVEMBER 7PM – 9PM
Presented by Simone LeAmon
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SOUND BITES
Commercial
THURSDAY 13 NOVEMBER 12.30 - 1.30PM
A series of short, sharp design discussions by some of IDEA 08’s shortlisted entrants- covering project concepts, execution challenges & outcomes - to an engaging audience of designers, architects and media.
Location / Cost
WORKSHOP
PITCHING TO THE WORLD. 10 DESIGNERS, 10 DESIGNS, 1 TRIP TO MILAN.
THURSDAY 13 NOVEMBER 3PM – 6PM
This interactive workshop will see designers presenting a recent design object to the audience. Each designer has been chosen to present the unique attributes, innovative design and commercial strength of their
product. Each designer will have 10 minutes to present their product. Following each presentation, the audience (including several respected design entrepreneurs with international experience) will explore and ask questions of each presenter.
Running order
10 presenters have 10 minutes to pitch with 3-5 minutes of Q&A, followed by discussion & feedback from the panel. At the end the audience votes on the top product, and its designer will win a flight to Milan for Salone Internazionale del Mobile.
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FILM NIGHT
THE PARTY
THURSDAY 13 NOVEMBER 7PM – 9PM
Presented by Cameron Bruhn
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