What is the ‘big (IDEA)’ behind this project?
H & B Fashion’s office and showroom animates and transforms the interior to become an integrated element of the exterior urban environment – a gritty formerly industrial street. The stripped back, restored building shell draws on its heritage aspects. The lighting system is an abstraction of the gridded dot-and-cross paper used in pattern making and fashion design. The service pods are unique and functional, clad in privacy mirror. Floating above the upstairs pod sits a mezzanine workspace finished in black Forbo Marmole.

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What is the ‘big (IDEA)’ behind this project?
The design philosophy for the bike shop was simple: do more by using less. The aesthetic grew from there. We selected simple, readily available materials that need little treatment; plywood, LVLs, polished concrete, in-situ blockwork and black rubber. We used voids to emphasise solidity. The details on the large scale items hint at craftsmanship and humanity. All offcuts were used on the front façade, a kind of pixelated forest. The space is modest and unembellished, but evokes the honesty and intimacy of cycling.

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What is the ‘big (IDEA)’ behind this project?
The new Gorman outlet in South Yarra responds to key emerging social issues; the need for a more sustainable built environment, and the need to change consumer habits from mass consumption to considered consumption. The fit-out was seen as an opportunity to demonstrate environmental leadership. The guiding principle was to use recycled construction materials, fittings and fixtures where possible, or to attempt to source items made from selected, predominantly natural raw materials from well managed and sustainable suppliers.

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What is the ‘big (IDEA)’ behind this project?
The planning, material selection and treatment of structure, surface and detail all harnessed the distinctive qualities of the Planex products – authenticity, flexibility and versatility. The result is an open-plan showroom and workspace of work zones in discrete installations, with ancillary support and resource areas. Interior elements reference local mythology, the colours of the Richmond football team and the iconic Cuisenaire building blocks.

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What is the ‘big (IDEA)’ behind this project?
Designed in collaboration with Kartell’s creative director, Ferrucccio Laviani, the Kartell Sydney flagship store, for Space Furniture, is a celebration of all things plastic. Geoform’s vision responded to the transparency of Kartell products and the potential for reflectivity within the space. The use of seamless reflective materials on the ceiling, walls and shop fixtures provides a dramatic platform for the products to steal the limelight.

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What is the ‘big (IDEA)’ behind this project?
The first Igloo Zoo store, selling “super chilled yoghurt”, is designed as part of a complete brand experience. The glossy white epoxy floor looks as though it was poured from the yogurt machine, and even more so the curved banquette seating. Supergraphics on the wall reference the other two flavours. A limed timber screen meanders around the store, providing enclosure and warmth while referencing both the “zoo” and “igloo”. Child sized cork stools from Jasper Morrison and white Joe Colombo chairs complete the picture.

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