What is the ‘big (IDEA)’ behind this project?
To create a dramatic new look, a jewellery box feel, for the existing business, where a highly luxurious ambience balances an opulent French feel with a contemporary mood. The entry boasts a white marble portal; the walls are lined with white high gloss full-height moulded panelling contrasting with the black timber veneer display units. Black shaded chandeliers hang from the ceiling, itself a feature with silver lined coves and oversized cornices. The deluxe interior features additional mirrors and antique inspired furniture.

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What is the ‘big (IDEA)’ behind this project?
With the refurbishment of its Sydney showroom, Stylecraft wanted to not only draw customers in, but encourage them to return. The space is constricted with a small entry point opening into a triangular showroom – an opportunity for Geyer to create a dynamic planning solution. Geyer chose to bring Stylecraft’s brand attributes (energy, confidence and fun) to life with colour-changing light boxes in the window and suspended, sliding chair towers. Displaying Stylecraft’s core product offer, the towers were also borne out of the need to be able to quickly and easily reconfigure the space for various functions.

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What is the ‘big (IDEA)’ behind this project?
The GPT brand and Rouse Hill Town Centre development combine to create a new, well-maintained neighbourhood destination offering alfresco dining, great shopping and community entertainment. That the site was once an orchard inspired the interior; the orchard theme is evoked in the architectural wall and ceiling skin, the large mural, green highlights and ‘fallen leaves’ (the coloured stools). Material selection and energy efficient solutions regarding lighting and mechanical ventilation are sensitive to sustainable design. This fitout represents the brand quantities of GPT, awareness of ‘treading lightly’ within the environment and ultimately symbolises the growth of a new community.

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What is the ‘big (IDEA)’ behind this project?
A project starts with bombarding it with information to see what resists, then organising the information through systems and diagrams, allowing manipulation. By challenging and rethinking definitions and not giving an architectural form in the first instance, opportunity is provided to reinvestigate and push boundaries. The need to be pertinent and impertinent in order to generate unexpected and relevant design is strong. Each design solution is unique, but uses a similar design strategy, which systematically integrates input for other disciplines.

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What is the ‘big (IDEA)’ behind this project?
To convey the essence of Afro Funk’s product – vintage fashion – without having to see it up close. Afro Funk evokes a 70s apartment, employing a copper-topped 70s cocktail bar as the cash desk, and original wallpaper from the decade. Zoned to imply various rooms and a ‘backyard’ changing area, the store uses bands of colour and pattern to guide the customer around. The bronze-mirrored backdrop and ceiling open up the store visually and play with the colours and patterns of the other finishes. The joinery and Tretford goat hair rug were custom designed to tie all the elements together.

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